Live Video Streaming App - Xloo Consulting

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LVStm

Live Video
Streaming App
for The Automotive

Time

6 Months

Team

5 Members

Platforms

Industry

Automotive

Background

Autoxloo is an industry-leading car dealer software and online dealer management solutions provider with a global presence and a strong set of tools that allow automotive professionals to sell more vehicles and reach beyond the gates of their local markets.

Challenge

Autoxloo had a burning business challenge to enable their dealer clients to perform the live audio and video streams of their walk-arounds for in-stock vehicles to online buyers and be able to record the live streams for future purposes.
Such a step would become the method of communication between the auto shopper requesting a quote, sending an email, or calling in and walking into the store.
For website visitors, there should be an on-site Request Form populated on the VDP (vehicle detail page) of every in-stock vehicle that would allow a buyer-to-be to schedule a live video stream of the desired vehicle for a certain time.
Consequently, this request should be immediately and automatically processed and the available sales person should be notified via several channels.
Another challenge that arose was to coordinate the time slots available to website visitors to choose with the schedule of each salesperson.
For the customer, the access to live demonstration should be one click away without any obstacles such as installing additional software or accessing the third-party services.
For the sales reps who will do the live video demonstrations, the application should be compatible with all types of smartphones and tablets running on both Android and iOS.

Solution

Over the 6-month period and with 5 people involved in this project, the Xloo team developed the Live Video Streaming™ (LVS™) application for live high-quality audio and video streaming as the ultimate solution to this business need.
LVS™ functionality includes but not limited to:
- The on-site request form allowing visitors to book video streaming of any vehicle Live (instant) or On Demand (for the selected time).
- Immediate multi-channel notifications of the salesperson (SMS, Email, and push notification in the CRM system).
- A link-to-follow for buyers to join the presentation that goes to their email box once the sales rep confirms the live streaming. It is purely browser-based and can be input into any mobile or desktop browser.
- Auto-recognition of the customer device. The specific link for Android and iOS is generated automatically depending on the device recognized.
- The QR-code generation for the salesperson to scan and join the presentation from the dedicated device (smartphone or tablet).
- Integration with the booking calendar in the CRM that coordinates the sales reps’ schedule with the time slots available to visitors for a vehicle live video streaming.
- Switching to another vehicle during the presentation by scanning the VIN or choosing from inventory.

Technology Stack

PHP

Wowza

Docker

Kurento

Java

Vagrant

Swift

MongoDB

Main Features

High quality audio & video
transmission from any lot to
online viewers

Give a realistic feeling of being close to the vehicle for customers.

Record & Store feature

Archive live video and test drives for on-demand playback and use the recordings whenever you need.

DMS/CRM Integration

Choose any vehicle from the DMS.

Multi-channel notifications

SMS, Email, Push.

No additional software for buyers

Pure browser-based experience.

Mute and pause the stream

Pause the video or mute the audio when required.

2-Camera Stream

Ability to switch from rear to front camera and back.

Vehicle & Customer Details Panels

Main vehicle details (financing options included) as well as buyer’s details are listed on the salesperson’s screen for the quick reference.

Result

The Live Video Streaming™ app boosted the showcasing and lead generation possibilities of the Autoxloo Dealer Management System.
The majority of clients emphasized on increased consumer confidence and brand awareness through transparency.
Automotive dealers notice up to 18% increase of conversion rates and the general increase in customer satisfaction rate.
With the LVS™ app becoming an integral part of Autoxloo DMS system, its sales increased up to 16% over the 12 months.

Always at your service